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Research papers

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reel-happiness-8587


Research papers

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it:If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition...

Catalogue: Congress 2015: Revelations
Authors: John Kearon, Tom Malleschitz
October 1, 2015
×

Citation

Kearon and Malleschitz (2015a, October 01). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards-


Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
×

Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reel-happiness


Videos

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations
Authors: Tom Malleschitz, John Kearon
June 15, 2015
×

Citation

Malleschitz and Kearon (2015a, June 15). 1 eureka moment, 2 famous ads, 3 reaps the rewards . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/1-eureka-moment-2-famous-ads-3-reaps-the-rewards--8385